Advertisers are always looking for the next “wow” medium to attract and engage customers, and communicate their unique message in the most compelling, professional, and attractive manner. Market research shows that 70–85% of customer buying decisions are made in store at the Point of Purchase (POP) or Point of Sale (POS). Holorad's products are uniquely positioned to capure a significant part of the rapidly-growing dynamic signage market.
iSuppli's "Signage and Professional Displays" market tracker shows "Retail Signage/Billboard" and "Indoor Venues/Hospitality" as the two largest and fastest growing segments, projected at $10.1B in 2011. Holorad's products are aimed directly at addressing the needs of these two segments.